Riccardo Lesca

VP Sales

Riccardo Lesca

VP Sales

At 26, after gaining a degree from Bocconi University and completing a master in digital marketing, Riccardo embarked on an international professional experience working for Lavazza in New York.

He decided to return to Italy to enter the ranks of some of the biggest media centers in the country, giving him a chance to perfect his expertise in the digital marketing and sales fields. He began working for Zenith Optimedia where he gained some extensive experience and personally managed the on and off-line advertising plan for brands such as Manetti&Roberts and UNILEVER.

After having been involved in the launch and commercial development of numerous start-ups he decided to specialize in performance marketing. In a short time he became Country Manage Italy of Natexo, one of the biggest international e-mail marketing companies.

Riccardo joined HVM in 2019 as the Group’s VP of Sales, giving him a chance to put his strong managerial and leadership qualities to good use as he developed all of the sales teams for the subsidiaries.

A passionate athlete, Riccardo has played basketball to a professional level. Since hanging up his boots, he will turn his hand to any ball or table sport.. that’s when he’s not busy generating sales.

Human Vs Machine is a holding company that was set up to build tech companies capable of revolutionizing global markets and defending human values over time.

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